I’m going to Disney World! / Disneyland! ~ Advertising Catchprase, TV [13018]

For more than 25 years, "I'm going to Disneyland!" has been a jovial cry of victory and reward. It started in 1987 after the New York Giants won the Superbowl. A spokesman for the Walt Disney Company approached MVP Phil Simms just minutes after winning the game and asked, "What are you going to do next?" The answer has two versions, "I'm going to Disneyland!" aired for the West Coast market and "I'm going to Disney World!" for the East Coast.

The campaign was an immediate hit and the phrase quickly went into common use by people of all ages, and in all kinds of situations. It was reinforced by the Disney Company's continuous repetition of the same question to other famous sports celebrities over years.

For decades, it has been used in dozens of television and movie scripts, concert appearances, comedy routines, cartoons and documentaries, making it one of the most successful marketing slogans of all time.